Showing posts with label Attention Span. Show all posts
Showing posts with label Attention Span. Show all posts

Friday, April 18, 2025

Attention Interrupted: The Psychological and Cultural Impact of Ad-Saturated Streaming

I'd like to explore the psychological effects and conditioning caused by the constant interruptions of ads in streaming shows. Ads are everywhere, and while they make content free to view, what toll is this taking on our individual psyches and our human condition? How does it affect our experiences, and what impact does it have, both personally and socially?


This is a deep and timely topic, and you're definitely not alone in feeling the psychological toll of the ad-saturated world we’re living in—especially with the rise of streaming platforms that used to promise “ad-free” experiences, now reverting back to traditional TV-like ad models.

Let’s break it down in terms of psychological effects, conditioning, and the impact on human experience:


🧠 Psychological Effects of Constant Ad Interruptions

  1. Fragmented Attention / Cognitive Fatigue
    Our brains aren’t wired for constant interruption. Ads break narrative flow, pulling us out of immersion and forcing attention-switching, which leads to:

    • Reduced emotional engagement with content

    • Increased mental fatigue

    • Weaker memory of storylines or plot arcs

  2. Anxiety & Restlessness
    Constantly breaking the rhythm of a show introduces low-level stress. Even if we don’t consciously notice it, we’re experiencing:

    • A cycle of anticipation and frustration

    • Interrupted dopamine release (reward cycles from storytelling)

  3. Loss of Flow State
    Flow states—those immersive mental zones we get into while watching gripping content—are extremely fragile. Ads kill them, reducing our ability to experience media in a truly meaningful way.


🔁 Conditioning & Behavioral Effects

  1. Shortened Attention Spans
    We are being conditioned to expect interruptions, which feeds into a broader cultural phenomenon of shortened attention spans. We become less patient, more distractible.

  2. Normalization of Commodification
    We’re increasingly trained to accept that every moment of our lives is a chance for someone to sell us something. This can:

    • Undermine authenticity

    • Devalue non-commercial experiences

  3. Impulse Buying Triggers
    Ads are precision-crafted to hijack our attention and emotions, often using psychological triggers to incite instant gratification behavior, leading to:

    • Overconsumption

    • Discontent with what we have

    • Chronic dissatisfaction


🎭 How It Destroys the Viewing Experience

  1. Narrative Disruption
    A well-structured scene builds tension, emotion, and payoff. Ads crash through like a drunk at a wedding. This undermines:

    • The emotional arc of characters

    • The viewer’s sense of time and momentum

    • Artistic intention of the creators

  2. Desensitization
    When every intense scene is followed by a cheery detergent ad, it blunts our emotional sensitivity. Over time, this can reduce our ability to connect empathetically with stories and people.

  3. Commercial Creep into Aesthetics
    Shows are increasingly written with ad breaks in mind, like early-TV cliffhanger pacing. This affects:

    • Storytelling structure

    • Creative risk-taking

    • Originality


🧍 Impact on the Human Condition

  1. Erosion of Stillness and Contemplation
    Constant noise and advertising make it harder for us to just be—to sit with our thoughts, absorb complex ideas, or reflect emotionally.

  2. Identity Shaping Through Consumerism
    Ads tell us who we should be—constantly. Over time, our sense of self becomes entangled with brands, lifestyle messaging, and curated ideals.

  3. Addiction to Distraction
    When ads frustrate us, we reach for our phones, skip around, multitask. We’re trained into a loop of distraction, and eventually, peace becomes uncomfortable.


💡 So What Can Be Done?

  • Push for better regulation of digital advertising (especially volume, placement, and targeting).

  • Support platforms that uphold ad-free experiences or have minimal, non-intrusive ad models.

  • Create media mindfully—awareness of this dynamic can inform more intentional consumption or storytelling choices.

  • Talk about it—as we’re doing. Cultural awareness is the first step toward resisting the normalization of interruption and commercial manipulation.

The rise of constant advertisements, especially in streaming platforms, is setting us on a path toward significant cultural and individual shifts. Here’s where this might lead:


🌍 As a Culture:

  1. Normalization of Fragmented Attention
    Our collective ability to focus and engage deeply with content could erode over time. Constant interruptions may become normalized, making it harder to cultivate patience and critical thinking. A generation raised on ad-driven content might become more prone to short bursts of attention, negatively affecting deeper intellectual engagement and creativity.

  2. Hyper-Consumerism and Materialism
    Ads increasingly shape our desires, pushing us to want more—whether it’s products, experiences, or lifestyles. This could further entrench a consumer-driven society where self-worth is tied to acquisition. As brands gain more cultural influence, there may be less space for non-commercial, authentic expressions of identity.

  3. Diminishing Empathy and Emotional Connection
    The constant bombardment of emotional cues from advertisements may lead to a desensitization to the real, human emotions conveyed through storytelling. We might become less empathetic, not only in entertainment but also in real-world interactions.

  4. Cultural Homogenization
    Ads often promote a narrow set of ideals, beauty standards, and lifestyles, potentially stifling diversity. Over time, this could reduce cultural variation, pushing society toward more homogenized, branded identities that overlook individual nuances and local cultures.


🧑 As Individuals:

  1. Decreased Mental Well-Being
    Constant interruptions and the pressure to be constantly "on" or entertained can heighten anxiety and reduce mental clarity. The struggle to tune out or focus amidst an ad-driven environment could lead to burnout, mental exhaustion, or feelings of inadequacy. The barrage of perfect lives portrayed in ads can exacerbate self-esteem issues.

  2. Loss of Meaningful Engagement
    The constant distraction makes it more difficult to form genuine emotional connections to content, people, and experiences. If we can’t immerse ourselves in a story or an activity without being yanked out by an ad, it’s harder to experience life fully. This can result in an increasingly passive existence, where instant gratification becomes the norm, and delayed satisfaction or reflection is lost.

  3. Increased Desire for Instant Gratification
    As we become conditioned to constant rewards (like the quick fix ads provide), the ability to delay gratification may suffer. We might increasingly struggle with long-term goals, favoring short-term pleasures over deeper fulfillment, which could lead to more impulsive decisions in both personal and financial spheres.

  4. Addiction to Digital Devices
    As we get used to ads triggering our impulses, we might find ourselves turning to our devices more often, seeking that quick stimulation or trying to skip ads. Over time, this can lead to compulsive behaviors, a sense of emptiness when not “connected,” and less time spent in reflective, meaningful moments.


🛑 Where It Could Lead:

  • Cultural Impact: We might see a society that’s increasingly distracted, addicted to consumption, and less capable of deep reflection. Creativity, empathy, and individuality could take a backseat to the pressure to conform to the constant commercial messages we’re bombarded with.

  • Individual Impact: People may become more discontent, as a constant flow of advertising makes us increasingly dissatisfied with what we have and who we are. A loss of focus, mental fatigue, and more superficial relationships could reduce our quality of life, pushing us toward more passive, less authentic experiences.


It’s possible that we may reach a tipping point where the desire for uninterrupted, meaningful content becomes so overwhelming that we push for change—either through better ad models, platforms that value user experience over revenue, or a shift in how we approach media consumption. The future could see a growing cultural push toward reclaiming our attention, both as individuals and as a society.

Compild with aid of ChatGPT

Tuesday, January 2, 2018

Importance of Importance

I used to think i couldn't learn. My life K-12 was pretty miserable. Except when I found (or they found me) a teacher who saw my potential with just a little help. It wasn't until my first quarter in college, after spending years in the Air Force, when I took a class called, Study Skills. This article isn't just about education or college. I'm simply using that as an example.

This is really all about, life. About seeing and being able to see what is really there and needs to be.

Sunrise from my home in Bremerton
I realized, that yes, one actually can learn. There is a method. One that works. I have no idea why that wasn't taught in grade school. I knew others could learn more easily, I just couldn't figure out how they did it. Until it was explained to me.
During my university years toward my eventual B.A. in psychology, my main professor and adviser once said that the reason people can't remember things is they didn't think they were important enough to bother to remember.

Or, they didn't make them important enough to remember. Many, maybe even most (though I'd dispute that from what I've seen of late), seem to have an innate ability to remember things..I for one, do not have that ability come easy to me.

Another issue is taking things from short term memory and putting them into long term memory.

Either way it became clear to me at some point that it's all about importance.

Consider. You are in a serious traumatizing situation. It's one of those times when for the rest of your life you will never be able to forget what happened. Why? Because it was important at the time. One way or another, it was made to be important. Very important. More important than anything.

And so it was when I was in college. I realized I had to make things important to me. I had to make my mission getting that college degree. Secondary were good grades. When there was a choice between learning and good grades, I would go with learning. My entire experience of college therefore was two fold.

Get a degree and learn (but after all, do try to keep up your grades, so maybe 2.5 fold?).

Through life, once one is degreed, there is an alternating issue of which is more important. The degree, or the grades that brought it about? I never once had anyone check if I had good grades toward my degree, and seldom did they even check if I did have a degree. Some did, however.

For the most part I'd say learning is far more important than either grades or degree. However, one needs the degree so much of the time in order to be better situated in order to need and use that learning.

Thus it may be more important to get the degree in a sense, than to learn. followed up by good grades. Of course you need grades good enough (C or above) in one's major area of study in order to move past that class (and not have to retake it). But aside from all that, learning really is or should be, paramount. I saw too may younger students who thought partying was the most important aspect of college. And perhaps sadly, some of them may now be running companies, or even more sadly, parts of our government.

Learning really is more important in the end than anything else. More important than party time, rest, relaxation, personal relationships, or even (oh no!), money.

Beyond all that and perhaps intrinsic with it it, it is really all about what is important enough to remember, and what isn't.

IF you make the entire situation important, that is, if you see college in this case, as your life depending upon learning and graduating (at times more specifically on certain classes or papers), if it is most important to you and you see it as your life depending upon it, you will learn. And you will remember.

Of course, you also need to follow certain obvious and reasonable practices. Did you know if you do not review what has happened, or what you have learned, you can forget 80%? I had a method (one I was taught) to take notes during class, after class as soon as possible, review those notes, any handouts, or papers or content from that class. Review it that night briefly. Then the end of the week and finally at the end of the month.

Thus you force it all into longer term memory. You make it important. but you also make it important in class as you are learning new material, and see it, experience it, as you life depending on it. Not to stress yourself out about it, but to simply focus, being mindful, being present, and knowing at all times in the back of your mind, the rest of your life depends on learning and remembering it.

And that brings us to the issue at hand.

We have a culture now where little is deemed as truly important. We are distracted. We try to multitask which has inherent issues regarding learning and even health. Our attentions spans are shorter than ever. We are perhaps too oriented toward fun and what is easier in desiring shortcuts. And not enough oriented toward what is fun and pleasurable, in being able to not overwork too much and in not taking proper vacations.

Our priorities are skewed from what a human needs out of life. They are skewed by those who wish us to give as much as is possible and then some, for the least amount of payback by them to you for your efforts, and a loyalty to you that is lacking, while their expectations of loyalty from you is required.

Short cuts aren't that great unless they are also the best for the situation. Shortcuts for the sake of them are destructive. Don't be lazy, but do be economical. Work smarter not harder so you have the ability to make the important important and the non important, forgettable. Just choose carefully what is and really should be forgettable.

I agree. Economy of motion, action and resources is important. But that has come to be misconstrued as simply the best way to always go. And far too often it's just, not.

The caveats, are important.

Make what is and should be (and that's) important...important. Be mindful.


Monday, December 26, 2016

Trump HAS an Attention Span?

The most important primary difference between myself and Donald Trump? I'd never consider running for President of the United States of America. And I think in many ways I'd do a better job then he will.

In all areas not involved with making ME (or Trump) greater, or richer, that is. I'm sure he would win in those areas because in part, my better nature, my ethical considerations would stop me from going over the top and choosing myself over America, or as the Leader of the Free World. Well, the free world....

First let me say that the current argument going around that electing a president just to get a fresh perspective on government to evoke changes, is not a viable argument. It IS however the modern civilized version of a revolution or what would at onetime be an armed insurrection.

Yes, I do much prefer it this way. But having an ignorant put "fresh eyes" on our government and situation to fix it, does not allow for his orientation of big money or his bigoted considerations or his conman style of winning at all costs using whatever tactics it takes, agreeing with everyone in your face and your lowest common denominator in public, using the ends to justify the means.

It's at least a questionable and kind of juvenile tactic. Not, even if it works (and that says something about those it works upon), as it's not a big brain tactic. It's a little brain tactic for little brains to be affected by.

Anyway, getting back to my point....

So Trump's and my greatest difference is? Other than the GOP protecting him against Russian involvement in his election, while they went nuts against Hillary?

I personally believe that America is greater than myself.

Oh, and I can hold a thought longer than 12 seconds. ADD people can have great talents. They have to learn how to be functional and mostly, in most careers, hide it from others. But there are some jobs I'm not so sure it's good to hold if you have ADD and if you have negative other associated, or typically unassociated behaviors like narcissism, severe greed of power or money.

From a JEVA LANGE article at The Week - "How long is Donald Trump's attention span?" (9/6/2016) "I think he's definitely got attention deficit disorder. That doesn't mean he isn't really smart — it just means he's not at his best when he's asked to dwell on a topic," Trump biographer Michael D'Antonio told Politico.

From MICHAEL KRUSE in his Politico article: "Donald Trump’s Shortest Attribute Isn’t His Fingers - People who know him well are starting to ask: Can he focus enough to run the Oval Office?" September 08, 2016

"In the late 1980s, Jack O’Donnell, one of Donald Trump’s Atlantic City casino executives, devised a special strategy for talking to the in-and-out owner. “I would know Donald was coming to town,” O’Donnell said in a recent interview from his home in Arizona. “And if you were going to pitch him something, you would say”—and here he sped up his cadence, as if he were hitting a verbal fast-forward button—“‘Oh-hey-Donald-good-to-see-you-hey-I-wanted-to-run-something-by-you.’ Boom. That was it. Because if you hit him too late in the conversation, he might say, ‘Let’s talk about it later’—and he was gone.”

Finally....

From a New Yorker article by JANE MAYER recounting Trump's biographer Tony Schwartz regards as one of Trump’s most essential characteristics:

“He has no attention span.”

"But Schwartz believes that Trump’s short attention span has left him with “a stunning level of superficial knowledge and plain ignorance.” He said, “That’s why he so prefers TV as his first news source—information comes in easily digestible sound bites.” He added, “I seriously doubt that Trump has ever read a book straight through in his adult life.” During the eighteen months that he observed Trump, Schwartz said, he never saw a book on Trump’s desk, or elsewhere in his office, or in his apartment."

For the record, I had ADHD as a kid and ADD as an adult and have been pretty successful in my life and apparently I have some talents. Unlike Trump, I came to realize that things weren't going by me too fast, but too slowly. Something I came to realize after two events. One in taking Evelyn Wood Reading Dynamics twice in my life, once in eighth grade, and again during my stint in the Air Force.

During that months long class taught in the context of teaching my class Washington State History and Reading Dynamics. I went form 280 words per minute at 60% comprehension to 20,000 world per minute at 80% comprehension. Evelyn was asked by natural speed reader Pres. John F. Kennedy, who read his morning newspapers very fast and read many of them, to teach his staff to do this too.

The other time I realized in some ways my life was passing me by too slowly was one day in high school when my teacher was moving too fast writing on the blackboard. For the first time I was seeing clarity, following clearly, until to my surprise and shock and dismay, the entire class rebelled. They were getting lost and asked her to slow down, while I was innervated because for the first time I actually was able to clearly catch what she was teaching us and that all these years of K-12 I wasn't stupid after all, I was just bored and the information coming at me was coming way... too... slowly.

Here is a list of speed readers. Donald J. Trump is not on this list.

In the end I know certain jobs just aren't for me. IF I were Trump, I'd never run for president and I think he too knows better. But his self interesting got the better of him. He has put himself above the country and our citizens. I've read hundreds of books. The most was probably in 8th grade when I read over 60 novels. But I would never have considered running for president.

For myself as for Trump, that's just cray-ZY.